Thursday, October 2, 2014

Sarnoff's Law and Information Retrieval

One of the laws that I agree with is Sarnoff's Law. Sarnoff's law says that the value of the network increases linearly with the number of people on it. This can be traditional broadcasting such as TV and radio networks. The reason that I chose this law is because you can see this on TV for special programing. This is why TV networks can charge so much to air a commercial during high traffic programming such as the Superbowl or the Olympics. According to USAToday the cost of a 30 second commercial could easily rise to $3 million next year. Since the number of viewers is increasing the value of the network is also increasing. Even Facebook advertising is increasing due to the CPC (cost per click) or the CPM (Cost per mille, or thousand views). If you want to advertise using CPM you can place a bid on how much you are willing to pay per thousand views in a distinct region. Since Facebook is becoming one of the easiest and top forms of communication the value of Facebook is also going up.

In five years from now I think there is going to be an easier way to streamline all of the information we are receiving. We can already post one update and link it to our other accounts but I think eventually there will be a "dashboard" where you can view each of your social media platforms together and combine them. Information is already easily accessible but I think 5 years from now in schools, there won't be a need for text books as frequently. With the rise of tablets and e-readers I think many teachers will opt to view the textbook online. Though five years doesn't seem like a long time I think that a lot can change in networks due to the rise of communication on the internet.

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